PROJECTs
From multimedia storytelling to community building, these projects showcase the intersection of creative vision and strategic growth. Each initiative combines innovative content development with data-driven audience engagement, demonstrating how compelling narratives can drive measurable results.
The Courier’s gambit
The Gambit series blends traditional gaming narratives with AI-driven innovation. By leveraging AI voice technology to create character debates and story content from the Fallout: New Vegas universe, we built an engaged community of nearly 14,000 subscribers passionate about lore exploration and narrative theory-crafting.
At its core, Gambit follows The Courier (nicknamed Gambit) who discovers they're part of a lineage of Oracles tasked with solving the Anomaly - a dimensional break that has destroyed previous timelines. The story spans multiple universes, connecting Fallout: New Vegas with other gaming worlds in unexpected ways. This ambitious scope required careful planning to maintain narrative consistency while keeping my audience engaged.
My strategy focused on diverse content types, from character-driven debates and memes to lore analysis videos, resulting in strong audience retention rates averaging 70% watch time. The series has evolved into a collaborative experience where community theories and discussions actively shape content direction. This approach has created a sustainable growth model, with new episodes consistently reaching broader audiences while maintaining core viewer engagement.
Helping to build the Gambit universe has taught me valuable lessons about balancing creative ambition with strategic content development. Each new installment requires careful consideration of both narrative depth and audience engagement metrics, ensuring I maintain the series' high standards while expanding its reach.
The “Brainrot” trend during Summer 2024 was a massive boon for our subscriptions. I identified a new competitor, CJMattis, who had carved out a Brainrot Gaming niche, converting introductory scenes from popular titles like Skyrim and Warhammer into unintelligible TikTok Brainrot. In order to capitalize on this success but limit competition, I converted scenes from the same games that CJMattis had not yet covered.
Acting web portfolios
Creating portfolio websites for actors presented unique challenges at the intersection of personal branding and professional marketing. Each site needed to strike a delicate balance: showcasing the actor's authentic personality while highlighting their range as a performer. Working with four different clients in the entertainment industry, I developed custom Squarespace solutions that incorporated production galleries, media reels, and strategically organized self-tapes.
The real art came in optimizing these sites for their true audience - casting directors and industry professionals who need to efficiently evaluate talent. This meant careful consideration of media placement, ensuring the strongest work appears first, while maintaining SEO optimization for the actor's name. Through selective code customization and thoughtful content organization, I delivered portfolio sites that performed both as personal branding platforms and practical casting tools.
While each client came with specific reference points from successful peers in the industry, I helped adapt these inspirations into unique spaces that authentically represented their individual artistic identities. The result was a collection of portfolio sites that not only looked professional but functioned effectively as career development tools.
“I am so grateful to have had Aaron’s help with my website. He is one of the most inventive individuals I have ever met and undertakes any project with ease. He’s an invaluable asset to my online representation.”
Visit José’s website →
“I am SO lucky to have had Aaron Frye’s help on my website. Aaron was adamant on getting this done in a timely fashion, and through open communication he was able to put something together that displayed who I was.”
Visit Spencer’s website →
“Aaron Frye is an absolute life saver to work with. Not only does he give quality design and return for your money, but it’s also done in no time. He made my website look exactly how I imagined, and really brought my vision to life, and then some!”
Visit Aaron’s website →
“Aaron worked with me to understand the vision that I had for my website, created a fully realized product, and did an excellent job accomodating my questions and ideas. He made the whole process fun, exciting, and EASY, as it should be!”
Pilot Gen 3 Thermostat
This project was a marketing campaign designed to showcase the Pilot Gen 3 smart thermostat. The challenge was to distill its advanced features into a visually compelling and accessible postcard format, balancing technical information with clear, persuasive messaging.
I focused on three key selling points: energy savings, cybersecurity enhancements, and smart home integration. The final design needed to be engaging at a glance while providing enough detail to drive conversions. Careful copy refinement ensured that each section was both informative and inviting, while the layout guided the reader seamlessly from product introduction to promotional offer.
By emphasizing Pilot Gen 3’s real-world benefits — lower energy bills, enhanced security, and effortless voice control — I created a piece that didn’t just inform but actively encouraged adoption.
TALES FROM THE OUTPOST
Tales From The Outpost was a fictionalized and dramatized telling of Outpost Purple’s formation. The idea was to take the themes and vision of the OP team and translate it into a fun, cartoonish, multiversal romp, told through a variety of NFTs, community events, and immersive character progression.
If the project had continued, our goal was to animate these characters and stories, turning it into a full-fledged series via crowdfunding.
FRYE-RATE
The FRYE-DKICK.
D33P-FRYE, OP's resident chef. Living proof that anyone can cook!
The OP NFT store, by Snix. This NFT was given away in our first Discord event, and gave the holder special priviliges within the Discord.
Matrix version of an OP NFT store, by Snix.
Space version of an OP NFT store, by Snix.
Desert version of an OP NFT store, by Snix.
Initial sketch for the Isometric collection, an unfinished collaboration.
Refined prototype and color reference for an unfinished collab.
The first Outpost Purple Logo
